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Grow your brand
The Burst Green Network connects
your message with green conscious consumers and provides you with:
The ability to reach three levels of green consumers including
those whose brand loyalty is up for grabs
A single online media buy that provides comprehensive campaign
management and consolidated reporting
Standard IAB units and rich media placements like expandables,
in-banner video, and interstitials as well as custom sponsorships
and programs
Full transparency and reporting at the site level
Burst Green Network
stats:
Four out of five
(79.6%) visitors go online to conduct
research on green initiatives, products,
and how to live a green lifestyle#
2.6 million unique
views/month
More than 14 million
ad impressions/month
An audience
that is 65.6% female and 34.4% male
#Source:
Burst Media Propriety Research, April 2008
.
Age
Income
Less than 24
20.5%
25-34 years
15.8%
35-44 years
16.7%
45-54 years
19.8%
55-64 years
16.8%
65 and older
10.5%
Less than $35,000
24.3%
$35,000-$49,999
12.3%
$50,000-$74,999
15.5%
$75,000-$99,999
10.5%
$100,000 or more
13.9%
No Answer
23.4%
Household
Size
Education
1 resident
14.4%
2 residents
35.1%
3 or more residents
50.6%
Some High School
5.4%
High School Grad
14.4%
Some College
27.1%
College Grad
53.0%
*Web site opt-in
demographic survey
Premium Sites in the Burst GreenNetwork:
Consumers are "going green"and tapping into the Web
for information on how to do so. Advertising on the
Burst Green Network
allows marketers to easily reach environmentally aware
audiences as they visit high-quality web sites that
appeal to their green sensibilities.
Green comes in many shades
"Going green" has different meanings for different
consumers. The Burst Green
Networkhelps advertisers
reach people who have different levels of interest in
the green movement. Burst defines these audiences as:
Green Curious:
consumers that will choose a green alternative over
a traditional product, given that there is no extra
money or effort required
Green Conscious: consumers
that have made the decision to go green, but have
not yet established buying habits
Green Committed:
consumers that are already familiar with and fully
committed to a green lifestyle
