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Home Upgrading and Redecorating: Intentions and Preferences in the Home Improvement Space

According to the National Association of Home Builders (NAHB), the Remodeling Market Index (RMI) held steady in the fourth quarter of 2013 and is at its highest reading since the first quarter of 2004—suggesting that the growth in home equity and home sales prompted home owners to undertake upgrades that they put off during tough times.

In late December 2013 and early January 2014, Burst Media surveyed 3,400 US online adults aged 18 or older to investigate whether this positive trend would continue this spring with home owners and renters taking on remodels, repairs and redecorating projects—and see which media outlets respondents turn to and use for home improvement resources.

Download the “Home Upgrading and Redecorating” Online Insights (PDF)

February 2014

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