Direct Advertisers

IAB STANDARD CREATIVE UNITS
Unit
Dimensions
(Pixels)
Max GIF/JPEG
File Size
Example
Banner 468 x 60 15k View Actual Size
Box 300 x 250 30k View Actual Size
Leaderboard 728 x 90 30k View Actual Size
Skyscrapers 120 x 600 30k View Actual Size
Wide Skyscrapers 160 x 600 30k View Actual Size
Pop-up 250 x 250 30k View Actual Size
Half Page 300 x 600 30k View Actual Size
RICH MEDIA CREATIVE FORMATS
Max File Size
HTML 15k JavaScript 20k
Flash 50k* DHTML 20k
IFrames 20k Audio 50k
*Please note that stated maximum file sizes are only for creative served by Burst. For rich media creative served by a third party, please check with your third party ad server for their maximum file size requirements.

Flash

Advertisers must provide Flash files in .fla format and the names of the fonts that are used in the creative. Burst may need to modify Flash files in order to add click-tracking capabilities. Click tracking is required for CPC campaigns and is strongly recommended for CPM campaigns.

All in-page ad units should spawn a new browser window when clicked.

Auto Launching Units Dimensions (Pixels) Max File Size Example
Pop-Ups All sizes 20k N/A
Pop-Unders up to 720 x 400 20k View Actual Size
Site-Pops pixels N/A N/A
Interstitials N/A N/A

Rich Media, Audio, and Layer Units Action Policy

All creative actions (i.e. audio play, expansion beyond original dimensions, launching a new browser window etc.) must be initiated by the user, and have a visible, functioning close/exit button.

TRAFFIC INSTRUCTIONS

Please send all creative instructions to your campaign manager.
For questions on creative contact ads@burstmedia.com.

Insertion orders and creative materials should include:

  1. Name of advertiser
  2. Product
  3. Start and end dates
  4. URL to which each creative points
  5. Name and telephone number of the client/agency contact
  6. Signed insertion orders for standard creative units are due at least 24 hours prior to launch date
  7. Signed insertion orders for rich media creative units are due at least 48 hours prior to launch date

SCHEDULING

One Day Two Days Two Days ** Three Days **
GIF HTML Flash Layer Technology
3rd Party GIFs I-Frames Shockwave
3rd Party Rich Media Audio
JavaScript DHTML

**All Time Estimates Refer to Business Days.


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