Direct Advertisers

IAB STANDARD CREATIVE UNITS
Unit	Dimensions (Pixels)	Max GIF/JPEG File Size	Example
Banner	468 x 60	15k	View Actual Size
Box	300 x 250	30k	View Actual Size
Leaderboard	728 x 90	30k	View Actual Size
Skyscrapers	120 x 600	30k	View Actual Size
Wide Skyscrapers	160 x 600	30k	View Actual Size
Pop-up	250 x 250		View Actual Size

RICH MEDIA CREATIVE FORMATS
Max File Size
HTML	15k	JavaScript	20k
Flash	30k	DHTML	20k
IFrames	20k	Audio	50k

Flash

Advertisers must provide Flash files in .fla format and the names of the fonts that are used in the creative. Burst may need to modify Flash files in order to add click-tracking capabilities. Click tracking is required for CPC campaigns and is strongly recommended for CPM campaigns.

All in-page ad units should spawn a new browser window when clicked.

Auto Launching Units	Dimensions (Pixels)	Max File Size	Example
Pop-Ups	All sizes	20k	N/A
Pop-Unders	up to 720 x 400	20k	View Actual Size
Site-Pops	pixels	N/A	N/A
Interstitials		N/A	N/A

Rich Media, Audio, and Layer Units Action Policy

All creative actions (i.e. audio play, expansion beyond original dimensions, launching a new browser window etc.) must be initiated by the user, and have a visible, functioning close/exit button.

TRAFFIC INSTRUCTIONS

Please send all creative instructions to your campaign manager.
For questions on creative contact ads@burstmedia.com.

Insertion orders and creative materials should include:

Name of advertiser
Product
Start and end dates
URL to which each creative points
Name and telephone number of the client/agency contact
Signed insertion orders for standard creative units are due at least 24 hours prior to launch date
Signed insertion orders for rich media creative units are due at least 48 hours prior to launch date

SCHEDULING

One Day	Two Days	Two Days **	Three Days **
GIF	HTML	Flash	Layer Technology
3rd Party GIFs	I-Frames	Shockwave
	3rd Party Rich Media	Audio
	JavaScript	DHTML

**All Time Estimates Refer to Business Days.