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Roadblock
Online roadblocks occupy all ad units available on a specific page or web site simultaneously, giving the advertiser 100% share of voice. |
Non-Standard Units
The Burst Network supports 6 standard IAB units (468x60, 300x250, 125x125, 728x90, 120x600, and 160x600.) In a Sponsorship, an advertiser may request units of different sizes to make their message stand out. |
Logo/Branding Sponsorship
A logo or branding sponsorship usually involves a non-standard ad unit or a logo of an advertiser that would be hard-coded and typically run on either a homepage, content relevant pages, or site-wide. This has been a popular branding solution, especially with advertisers looking for an increased share of voice. |
Unit Exclusivity
Unit exclusivity is when a publisher agrees to run a creative in a specific ad space on his/her site for only that advertiser over a specified period of time. The ad space for that unit becomes exclusively owned by the advertiser for highly specific site targeting. |
Advertorial
An advertorial is an advertisement written in the form of an objective opinion editorial which is designed to look like an independent news story, but must be labeled as an advertisement. The term "Advertorial" is a combination of "advertisement" and "editorial." |
Wallpaper
AdCamo Wallpaper Units, available exclusively on Burst Network, provide an advertisement that runs in the “white space” of a website. The background ad can be tracked for impressions, is clickable, and can run in tandem with an IAB banner unit. Furthermore, Burst, with AdCamo, can offer advertisers a brandable cursor that allows them to upload a creative element (32x32 pixels) that serves as the cursor when a user runs a mouse over the background ad. |
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