2008/01/07

BURST MEDIA LAUNCHES MOM-CENTRIC AD NETWORK

Audience-Focused Ad Network Offers High Quality Reach for Brand Advertisers

Burlington, MA—January 07, 2008— Burst Media, a leading provider of advertising representation, services, and technology to independent Web publishers, today announced the introduction of the Burst Moms Network. The Burst Moms Network is comprised of 150 websites with content targeted to this important demographic segment. The Burst Moms Network enables brand advertisers to easily buy online ad inventory across a hand-picked set of high-impact, high-quality websites.

Over the past 12 years, Burst Media has built hundreds of custom vertical channels for advertisers. The Burst Moms Network takes this experience to a new level, providing brand advertisers with broad reach to online mothers and custom opportunities to deliver an immersive brand experience in high quality content. The Burst Moms Network delivers more than 197 million impressions per month, and offers all standard IAB units plus rich media placements, interstitials, in-banner video, and custom sponsorships and programs.

“Moms are busy and always looking for resources to help manage their lives,” said Rod Gustafson, Publisher of ParentPreviews.com. “That’s why we publish ParentPreviews – we’re committed to providing relevant information to moms and our partnership with Burst Media is an important part of that delivery process. Burst Moms Network lets brand advertisers reach moms on sites they spend time on – and gives Web publishers the high quality ads they want on their sites.”

Burst created the Moms Network to give advertisers a focused set of high quality websites – centered on the needs of young mothers - in a fully transparent environment. A June 2007 Burst Media Online Insights survey found that the Web has become an indispensable component in the daily life of women around the US, with two-thirds of the women indicating that their daily routine would be significantly disrupted without Internet access. The Burst Moms Network allows brand advertisers to keep up with women’s changing media habits and engage them with quality online content.

“The definition of an ad network has been transformed in 2007, with the focus now on audience,” said Jarvis Coffin, CEO of Burst Media. “Burst has always focused on specialty content and the audiences it draws. This focus makes us uniquely qualified to develop and offer high profile audience-focused networks to serve brand advertisers’ media plans. Our vertical content channels demonstrate Burst’s longstanding relationship with the online publishing community. Those relationships give us a lead in creating new ways to match audiences with advertisers to the publishers benefit.”

About Burst Media

An online media and technology company founded in 1995, Burst Media (www.burstmedia.com ) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media levels the playing field for these independent web publishers and enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct offerings, the company represents the broadest and deepest number of interest-based websites online. Burst also markets its ad management platform, AdConductor™, which empowers content web sites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.burstmedia.com or call 781.272.5544.

Contact:	Laura Ackerman
	Kel & Partners
	508-366-2099, ext. 125
	laura@kelandpartners.com