2008/02/05

BURST MEDIA AND CDKITCHEN.COM INTRODUCE THE CDKITCHEN COOKING NETWORK

Collaboration Targets Food Aficionados in New Branded Vertical Advertising Network

Burlington, MA-February 05, 2008- Burst Media, a leading provider of advertising representation, services, and technology to independent Web publishers, today announced the launch of the CDKitchen Cooking Network. The CDKitchen Cooking Network is focused on all things food related and was built in partnership with Burst Network's premier food site CDKitchen.com (www.cdkitchen.com). The CDKitchen Cooking Network is made up of over 20 food focused websites drawing more than 4.3 million visitors and delivering more than 23.5 million page impressions monthly. In addition to CDKitchen.com, sites in the network include DianasKitchen.com, ActiveDiner.com, VegSource.com, Massrecipes.com, and RecipeCircus.com.

The CDKitchen Cooking Network gives brand advertisers an easy solution to reach valuable audiences in a single online media buy that provides comprehensive campaign management and consolidated reporting. Furthermore, advertisers on the CDKitchen Cooking Network will have access to exclusive ad inventory as well as custom sponsorship opportunities and programs.

"Burst Media enables us to offer our passionate food lovers advertising that makes the most sense to them," said Valerie Whitmore, founder and publisher of CDKitchen.com. "Together we can reach a broad audience and deliver an experience that benefits everyone from the advertiser to the consumer. No other network has Burst's years of experience managing publisher relationships, a critical component in securing brand advertisers' trust. We feel that the CDKitchen Cooking Network is an example of Burst thinking creatively to optimize results for its publishers and advertisers."

The CDKitchen Cooking Network leverages Burst's twelve years of experience helping advertisers reach targeted audiences in a fully transparent environment. Access to the CDKitchen Cooking Network is available only through Burst Network, Burst Media's brand advertising division. This exclusive offering provides the publishers in the CDKitchen Cooking Network an expert sales team with deep advertiser relationships.

"The ad network model has changed dramatically over the past year," said Jarvis Coffin, CEO of Burst Media. "Targeting by audience is as important as reach for today's advertisers, and branded content networks are driving that growth. We see the potential for CDKitchen Cooking Network to serve as a mecca for those passionate about all things food and an ideal place for brand advertisers to go to reach these desirable customers online."

About Burst Media

An online media and technology company founded in 1995, Burst Media (www.burstmedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst's extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, AdConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.burstmedia.com or call 781.272.5544.

About CDKitchen.com

CDKitchen.com (CDK) is one of the first and largest cooking/recipe websites in the world. Online since 1995, CDK offers tens of thousands of recipes in a user-friendly, attractive format--all of which are free for visitors. Read the weekly articles from our slate of CDK exclusive cooking columnists, comprised of experienced food writers and professionally trained chefs. With other innovative features like "CDK Mobile" and our popular CDK cooking games, you can see why CDKitchen's audience is the best served community of cooking enthusiasts anywhere on the Web. For more information, visit www.cdkitchen.com.

Contact: Laura Ackerman
Kel & Partners
508-366-2099, ext. 125
laura@kelandpartners.com

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