2008/03/18

BURST MEDIA LAUNCHES ITS LIFE STAGES VERTICAL AD NETWORK

Burst Baby Boomer and Family Builders Offerings Make it Easy for Advertisers to Reach Consumers as They Reach Important Milestones

Burlington, MA-March 18, 2008-Burst Media, a leading provider of advertising representation, services, and technology to independent Web publishers, today announced the launch of the Burst Life Stages Network, a premier network for advertisers looking to reach key consumers during critical decision-making events in their lives. This custom network, comprised of the Burst Baby Boomers and Burst Family Builders Networks, makes it easy for brand advertisers to target these two important life stages across a hand-picked set of high-impact, high-quality websites. Additionally, numerous sites within these networks have been pre-qualified to run custom advertising creative and rich media ad units including expandables, in-banner video, interstitials as well as custom sponsorships.

The Burst Family Builders Network is a made up of over 120 websites targeted toward consumers 25-44 years. The Network reaches 12.2 million unique visitors and delivers 107 million ad impressions per month. Web sites within the network cover topics pertinent to many Family Builders life milestones, including weddings, career development, buying a first home, starting a family and parenting. Since Family Builders are venturing into new product categories such as financial products, home goods, and baby products, the Burst Family Builders Network offers advertisers an opportunity to create and reinforce brand loyalties to this highly desirable demographic segment when they are first being exposed to these categories of products.

The Burst Baby Boomer Network is focused on the highly coveted Baby Boomer generation – adults 45-64 years. The Burst Baby Boomer Network addresses a significant market need since Baby Boomers represent 29.1% of the online community. With enormous spending power, they are an extremely powerful market force and attractive advertiser target. The Burst Baby Boomer Network reaches more than 18.7 million unique visitors and delivers more than 137 million ad impressions per month. Sites within the network cover topics including news, health and fitness, finance, politics, web communities and careers, sites that tailor their content to address this more mature demographic.

"Salary.com connects people, pay and performance through integrated data, software and services. We equip both employees and employers with the critical tools necessary to engage in meaningful dialogues about pay, performance and career development." said Kevin Plunkett, Vice President, Advertising Sales for Salary.com. "Being part of Burst's Baby Boomers Network gives advertisers the opportunity to reach our diverse audience such as seasoned managers and executives with more targeted and relevant advertising and offers."

Burst Family Builders and Burst Baby Boomers Networks leverage Burst Media's twelve years of experience helping advertisers reach targeted audiences in a fully transparent environment. Access to the Life Stages Networks is available only through Burst Network, Burst Media’s brand advertising division. This exclusive offering provides publishers in the Burst Life Stages Networks an expert sales team with deep advertiser relationships. The Life Stages Networks joins an array of other Burst Media branded vertical network offerings, including the Burst Early Adopters Network, Burst Moms Network and the CDKitchen Cooking Network.

"The demographics of Internet users reflect society as a whole, and the needs of users change as they move through life." said Jarvis Coffin, CEO and co-founder of Burst Media. “Through the Life Stages Network, we can offer access to these consumers on the various sites they visit for assistance in life transitions. These unique networks serve as a conduit to ensure that advertisers reach their desired audiences when they are engaged in great content."

About Burst Media

An online media and technology company founded in 1995, Burst Media (www.burstmedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst's extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, AdConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.burstmedia.com or call 781.272.5544.

Contact: Laura Ackerman
Kel & Partners
508-366-2099, ext. 125
laura@kelandpartners.com

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