2008/03/27

BURST MEDIA APPOINTS NEW SALES MANAGER

Industry Veteran Brings Extensive Experience from the UK to Expand Business in Midwest US

Burlington, MA-March 27, 2008-Burst Media, a leading provider of advertising representation, services and technology to independent Web Publishers, today announced the appointment of Richard Zeilhofer as Midwest Sales Manager. Zeilhofer brings proven experience in delivering exponential growth and organizational strategy to this position where he will lead Midwest sales and operations. He will be based in Chicago, Illinois.

This is the second market in which Zeilhofer will drive growth for Burst Media. Zeilhofer joined Burst’s London office in March 2006 and in June 2007 he was promoted to UK Sales Manager. His responsibilities included managing and buildings relationships with both agencies and direct clients, growing existing business, and looking for new revenue opportunities.

"Richard Zeilhofer has been a catalyst for remarkable sales growth in the UK over the past several years," said Don Byrnes, Managing Director of the Burst Network at Burst Media. "The Midwest is a dynamic advertising market and having an experienced veteran such as Richard in a leadership position is critical for success. Richard’s industry experience gives him an incredibly strong platform to continue to grow our business. His proven track record in the media business and his exceptional ability to foster lasting relationships will positively impact our Midwest operations and sales."

Prior to joining Burst, Zeilhofer started his media career in advertising by joining the London Daily Telegraph newspaper working in the display and classified departments as an account executive and was later promoted to account manager. As an account manager, Richard was responsible for managing and building relationships with some of the UK’s top advertising agencies. Richard was then promoted to Group Head on classified sales where he was responsible for managing the property & mail order supplements as well as the classified section of the Daily Telegraph magazine.

About Burst Media

An online media and technology company founded in 1995, Burst Media (www.burstmedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst's extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, AdConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.burstmedia.com or call 781.272.5544.

Contact: Laura Ackerman
Kel & Partners
508-366-2099, ext. 125
laura@kelandpartners.com

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