2008/04/22

BURST MEDIA LAUNCHES GREEN AD NETWORK

Network Offers Ideal Opportunity for Advertisers to Deliver Eco-Friendly Messaging to Green Consumers

Burlington, MA-April 22, 2008- Burst Media, a leading provider of advertising representation, services, and technology to independent Web publishers, today announced the launch of the Burst Green Network, a premier online advertising network for advertisers looking to reach eco-aware consumers. The Burst Green Network includes sites that cater to "committed greens" - those who are committed to living a green lifestyle and frequently buy green-related products, as well as sites that reach "green curious" consumers - a larger, more mainstream audience interested in making more environmentally friendly choices in their daily life.

A recent Burst Media Online Insight survey of more than 6,000 consumers found that four out of five (79.6%) consumers online use Internet web sites to conduct personal research on green initiatives and products (Survey findings available at: http://www.burstmedia.com/research/current.asp). The Burst Green Network gives advertisers seamless access to these consumers on environmental and eco-focused web sites. Sites in the Burst Green Network cover topics ranging from recycling and organic cooking to ecology and earth science.

"Our site offers consumers the green resources and information they are looking for," said Eric Ralls, Founder and CEO of RedOrbit.com. "Being part of the Burst Green Network will offer our visitors relevant advertising to their interests and needs. It also gives RedOrbit.com the chance to work with advertisers to deliver relevant advertising that serves the different levels of interests our visitors have in green products and services."

The Burst Green Network is a made up of over 80 websites that reach 2.6 million unique visitors and delivers more than 14 million ad impressions. The Burst Green Network provides advertisers with custom advertising, creative and rich media ad units that include expandables, in-banner video and interstitials as well as custom sponsorships. The Network leverages Burst Media"s twelve years of experience helping advertisers reach targeted audiences in a fully transparent environment.

"Consumer interest in green information continues to increase - and they"re turning to the Internet to find the information they need," said Jarvis Coffin, CEO and co-founder of Burst Media. "With Burst"s Green Network, advertisers can, in one easy media purchase, deliver their green and eco-friendly messages on great web sites that cater to this audience"s hunger for relevant information."

Access to the Burst Green Network is available only through Burst Network, Burst Media"s brand advertising division. This exclusive offering provides publishers in the Burst Green Network an expert sales team with deep advertiser relationships. The network joins an array of other Burst Media branded vertical network offerings, including the Burst Family Travelers Network, Burst Life Stages Network, Burst Early Adopters Network, Burst Moms Network and the CDKitchen Cooking Network.

About Burst Media

An online media and technology company founded in 1995, Burst Media (www.burstmedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst's extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, AdConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.burstmedia.com or call 781.272.5544.

Contact: Laura Ackerman
Kel & Partners
508-366-2099, ext. 125
laura@kelandpartners.com

back to top