2008/05/06

BURST MEDIA LAUNCHES TRENDSETTERS VERTICAL AD NETWORK

Unique Creative Options Help Advertisers Reach Trendy Brand Influencers

Burlington, MA - May 6, 2008 - Burst Media, a leading provider of advertising representation, services and technology to independent Web Publishers, today announced the launch of the Burst Trendsetters Network, a premier online advertising network that caters to brand advertisers who seek to reach highly influential 15-34 year olds as they view content online. The network allows marketers to deliver their brand advertising in conjunction with some of the Internet’s most engaging entertainment, fashion and music content. The Burst Trendsetters Network includes 100 websites that reach 7 million unique visitors and delivers more than 51 million web impressions.

Advertisers can use the Burst Trendsetters Network to target influencers of new trends, many of whom use the Internet as their primary information source to research brands, and who very often act as brand advocates to their peers. Today’s trendsetters are very selective in the brands they associate themselves with, and ultimately are core to driving the "buzz" about and awareness of a brand. As brands proliferate, it is essential for marketers to reach and influence this group. The Burst Trendsetter Network allows them to do so next to great content and with a variety of creative options, including widgets, video and mobile display ads.

"Bossip.com is the number one celebrity online property with urban sensibility, and Burst was instrumental in helping us acquire this leadership position," said Marv Frazier, CEO, Moguldom Media Group and publisher of Bossip.com. "Burst saw our vision back in 2006 and has been a strong ally for us in growing our brand, and supporting us with their top notch publisher services staff. We believe the Burst Trendsetters Network will add premium value to our advertising mix and our relationship with Burst."

A key concept behind the Burst Trendsetters Network is the availability of cutting edge creative and inventory options for advertisers to reach these media-savvy consumers. These creative solutions - including widgets, video, storytelling modules, and mobile display ads -extend the reach of an advertiser’s message and introduce a viral element to an advertiser’s campaign. The Burst Trendsetters Network also offers brand advertisers standard IAB creative units, rich media placements and custom sponsorships programs.

"Today’s Trendsetters are looking for products and services that emulate their personal style," said Jarvis Coffin, CEO and co-founder of Burst Media. "Brand advertisers who understand the value of these hip young consumers benefit from their ability to promote a brand beyond the banner. The Burst Trendsetters Network is a powerful outlet for advertisers to develop this relationship - providing great content that Trendsetters seek out and creative solutions that will get their attention."

Access to the Burst Trendsetters Network is available only through Burst Network, Burst Media’s brand advertising division. The Network leverages Burst Media’s twelve years of experience helping advertisers reach targeted audiences in a fully transparent environment. Burst Media’s other vertical network offerings include the Burst Green Network, Burst Family Travelers Network, Burst Baby Boomers Network, Burst Family Builders Network, Burst Moms Network, RealGM Sports Network, and CDKitchen Cooking Network.

About Burst Media

An online media and technology company founded in 1995, Burst Media (www.burstmedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst's extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, AdConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.burstmedia.com or call 781.272.5544.

Contact: Laura Ackerman
Kel & Partners
508-366-2099, ext. 125
laura@kelandpartners.com

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