2008/09/11
BURST MEDIA LAUNCHES ENTERTAINMENT AD NETWORK
Multi Genre Approach Makes it Easy for Advertisers to Reach Entertainment Aficionados
Burlington, MA-September 11, 2008- Burst Media, a leading provider of online advertising services, today announced the launch of the Burst Entertainment Network. The Network consists of more than 150 websites that reach 21 million unique visitors and deliver nearly 70 million ad impressions each month. The Burst Entertainment Network is the smart choice for marketers looking to reach film and TV fans, as well as gamers and music aficionados.
“Entertainment audiences are some of the most intense users and contributors of online media,” said David Cooperstein, CMO of Burst Media. “Reaching this audience helps build buzz and can impact the success of a particular TV show, game or movie.”
Sites in the Burst Entertainment Network offer a wide range of entertainment content and are categorized by genre to allow advertisers to reach distinct audience segments. These genres are Action and Sci-Fi (men 18-34 years), Kids and Family (women with children in household), Comedy and Romance (men and women 18-34 years), and Independent (adults 35-54 years).
The Network provides advertisers with focused audiences and web publishers with additional revenue opportunities. "We've covered stars on the red carpet at the Oscars and film festivals for ten years. Just like we wouldn't go on the carpet without our cameras, we wouldn't go on the web without being a part of Burst's Entertainment Network,” said Ian Evans, CEO of DigitalHit.com. "Our reader’s get relevant advertising and our advertisers know that they'll get access to an audience of people looking for the latest in entertainment and all the ways and wares that deliver it."
Many of the websites in the Burst Entertainment Network have been pre-qualified to run custom advertising creative and rich media ad units like expandables, in-banner video, as well as customer sponsorships and placements. These cutting edge advertising solutions can extend the reach of an advertiser’s campaign “beyond the banner” and introduces exciting creative units to an important target audience whose attention is essential for many advertisers’ success.
The Burst Entertainment Network joins other Burst vertical networks as a tool for advertisers to reach out to consumers with specific interests and engage with their brands. Other Burst vertical networks include Moms, Early Adopters, Family Builders, Baby Boomers, Family Travelers, Green, Trendsetters, Gamers, and Wellness. Burst also offers the CDKitchen Cooking Network, Real GM Sports Network, and the Daily Jolt College Network.
About Burst Media
An online media and technology company founded in 1995, Burst Media (www.burstmedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, AdConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.burstmedia.com or call 781.272.5544.
| Contact: | Laura Ackerman |
| Kel & Partners | |
| 508-366-2099, ext. 125 | |
| laura@kelandpartners.com |