2008/09/18

BURST MEDIA LAUNCHES BACKGROUND AD UNITS POWERED BY ADCAMO

Ad Unit Offers Advertisers a Larger Creative Footprint to Engage Consumers

Burlington, MA - September 18, 2008 - Burst Media, a leading provider of online advertising services, today announced a partnership with AdCamo to enable advertisers to run a clickable background ad unit across a select group of Burst web sites. Background ads (also known as "site skins") are non-intrusive online advertisements that run in the "white space" of a website. These ads offer advertisers a much larger creative footprint and can be used for both branding and response campaigns.

The AdCamo background ad unit Burst will be offering has numerous advantages over a typically static site skin. The background ad can be tracked for impressions, are clickable, and can run in tandem with an IAB banner unit. Furthermore, Burst, with AdCamo, can offer advertisers a brandable cursor that allows an advertiser to upload a creative element (32x32 pixels) that serves as the cursor when a user runs a mouse over the background ad.

"As a provider of brand advertising solutions to marketers, we continue to identify ways to connect with the consumer across many highly engaging sites," said David Cooperstein, CMO of Burst Media. "AdCamo provides us with an immersive creative unit that is trackable and easy to deploy across our network of brand-friendly publishers."

Burst is the only ad network currently offering the AdCamo background ad. AdCamo’s patent-pending platform bridges the gap between advertisers and consumers - and is another opportunity for sites within the Burst Network to monetize their existing web pages.

"Background ads, particularly when synched with traditional banner placements, provide advertisers with a tremendous opportunity to stand out in an increasingly cluttered online environment," said Brett Hellman, Chief Architect for AdCamo. The background ad will be available on many of Burst’s 4,600 specialty content websites and vertical audience networks. Burst’s audience networks allow advertisers to target specific audience, including: Moms, Early Adopters, Family Builders, Baby Boomers, Family Travelers, Green, Trendsetters, Gamers, Wellness and Entertainment. Burst also offers publisher-sponsored vertical ad networks such as CDKitchen Cooking Network, Real GM Sports Network and the Daily Jolt College Network.

About AdCamo

AdCamo is the world's first background advertising platform, enabling publishers and advertising networks to provide brand advertisers with compelling creative executions across an unlimited number of websites. Learn more by visiting www.adcamo.com. To view live examples of AdCamo background ads, visit http://www.adcamo.com/livesamples.php.

About Burst Media

An online media and technology company founded in 1995, Burst Media (www.burstmedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst's extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, AdConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.burstmedia.com or call 781.272.5544.

Contact: Laura Ackerman
Kel & Partners
508-366-2099, ext. 125
laura@kelandpartners.com

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