2009/04/30

DWELL PARTNERS WITH ADCONDUCTOR™ TO BUILD & MANAGE VERTICAL ONLINE AD NETWORK FOCUSED ON DESIGN

Leading Media Company Taps adConductor™ to Increase Reach and Advertising Value Online

Burlington, MA - April 30, 2009 - adConductor™, a division of Burst Media, today announced a partnership with Dwell, LLC to build and manage the Dwell Partner Network. Dwell will leverage the adConductor platform for ad management, ad serving and publisher relationship services. The customized vertical ad network of over 20 publishers will extend the reach of Dwell's online presence, and offer advertisers an efficient avenue to engage a highly-desirable demographic of affluent, professional, well-educated consumers on high quality, branded web properties.

"Innovative media brands like Dwell increasingly recognize the value of custom networks as an efficient way to extend the reach and value of their brands online," says Sean Keaveny, Senior Vice President, adConductor Sales. "A network of sites with similar content and audience is ideal for fulfilling advertisers' budgets beyond publishers' owned and operated sites."

The Dwell Partner Network provides advertisers with a fast and easy method of reaching targeted demographic audiences, and eliminates the time-intensive and cost-prohibitive process of managing an advertising campaign across multiple websites.

"adConductor offers us the proven tools and professional services to operate a powerful online advertising solution that reaches our audience of affluent, well educated design enthusiasts," said Michela O'Connor Abrams, President and Publisher of Dwell. "We view this partnership as an effective way to quickly grow our Dwell Digital offerings, without having to develop the infrastructure in-house to manage a vertical ad network."

The Dwell Partner Network is fully transparent, giving its partner publishers complete control over which advertising campaigns run on their website, while letting advertisers see all web sites where their ads will appear.

adConductor is one of the largest independent providers of ad network management technology, serving billions of ads every month on behalf of thousands of websites, ad networks, and other online publishing entities. Current adConductor clients include MTV Networks, Arts Ad Network, and Reed Business Information.

About Burst Media

An online media and technology company founded in 1995, Burst Media (www.BurstMedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst's extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, adConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.BurstMedia.com or call 781.272.5544.

About DWELL

Dwell was created to expand perceptions of the word "home" and champion an aesthetic in design that is modern, idea-driven and sensitive to social and physical surroundings. Their inherent passion for "bringing good design to everyone" has added fresh dimension to what it means to be At Home in the Modern World. Dwell® and Dwell on Design ® are registered trademarks of Dwell, LLC. For more information, visit www.dwell.com or 415.373.5100.

Contact: Liz Bradley
Kel & Partners
857-891-5531
liz@kelandpartners.com

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