About Us

Burst Media at a Glance

Mission

Established in 1995, Burst Media works for independent web publishers to provide advertising representation, services, and technology across the broadest and deepest number of interest-based web sites online.

Headquarters: Burlington, Massachusetts, USA
Sales Office locations: Chicago, Los Angeles, New York City, San Francisco and London, UK

Corporate overview

For the past 14 years, web publishers, advertisers, and media professionals alike have relied on Burst Media to deliver consistent, bankable results. We’ve met our promise through a combination of technology, service, focus, and unwavering commitment to quality online content and community.

Burst Media provides products and services to web publishers that help them attract and meet the needs of major national advertisers. Burst Network sells the value of specialty-content web sites that make up the best of the Internet's Long Tail to brand-focused advertisers. Burst Direct aggregates and optimizes inventory from a broader field of web sites that meet the needs of large-scale direct marketers. Through its technology division, adConductor™, Burst markets its ad management solution to ad-supported businesses such as ad networks, technology providers, portals, and individual web sites.

Press contacts:

Chuck Moran
Chief Marketing Officer
cmoran@burstmedia.com
Tel: (781)852-5291
Fax: (781)852-8676

History

Burst Media was founded in October 1995 by a group of experienced advertising and technology executives. Established in the early days of the eCommerce and Internet media phenomenon, the company began by representing a group of approximately 50 independent web sites.  Today Burst works with more than 5,700 web sites across two company-owned networks, and dozens more through our partner networks.

Key company milestones for Burst Media include the following:

2010

• Burst enhances its commitment to consumer privacy by implementing Ad Choice as part of the CLEAR Ad Notice across all of its ad networks

• Burst acquires On The Phone Media (OTP) - a leading premium network in the UK

2009

• adConductor expands client list with addition of Dwell Magazine as a client

• adConductor Inventory Exchange launched, allowing media properties to build instant networks for their advertiser customers

• Burst partners with Spongecell to offer client advanced creative opportunities

• Burst Media acquires the assets of Giant Realm the leading ad network focused on the male 18-34 year segment

• Burst Media celebrates its tenth consecutive year of BPA certification

• adConductor achieves tenth consecutive BPA certification, recognized by the Interactive Advertising Bureau (IAB) as a Measurement Audited ad serving system

2008

• Burst Network launches its vertical network offerings that include the Moms Network, Baby Boomers Network, and 10 other vertical offerings

• Burst Network introduces five publisher sponsored ad networks with partners CDKitchen, RealGM, Daily Jolt, Kiwibox and redOrbit

• adConductor 3.0 released; MTV Networks Tribes and BET Networks sign up as adConductor customers

• Burst Direct reaches 100 million daily impressions

• Burst Direct launches cost-per-action (CPA) offering

• adConductor achieves ninth consecutive BPA certification, recognized by the Interactive Advertising Bureau (IAB) as a Measurement Audited ad serving system

2007

• Burst Media expands its executive management team

• The Burst Publisher Account Center is introduced to help publishers track their revenue faster and easier

• Burst adConductor's optimizer is enhanced to provide greater ad campaign efficiency to advertisers

2006

• BURST! Media LLC becomes Burst Media Corporation and offers shares to the public on the London Stock Exchange's AIM Market

• Burst Media introduces in-page streaming video ads

• Burst Direct, Burst Media's performance-driven ad network, is launched

• Burst's core business - distribution of brand advertising across the Internet -- is renamed Burst Network

• adConductor serves 6 billion ads monthly

2005

• BURST! Media is named the 11th-fastest growing private company in Massachusetts by the Boston Business Journal

• Launches Burst adConductor Enterprise, a complete ad management system

• Opens a London office to represent UK web sites and sell directly to UK advertisers and advertising agencies

• Introduces a series of behavioral targeting solutions

2004

• BURST! Media celebrates its fifth consecutive year of BPA certification

2003

• BURST! Media serves 3 billion impressions per month

2002

• BURST! Media launches Online Insights, a monthly newsletter featuring original research

• Launches its proprietary ad management product, AdDesktop, to allow publishers to create and run their own campaigns

2001

• BURST! Media is ranked in the top 25 of the Inc. 500

2000

• BURST! Media serves more than 1 billion impressions per month

• Becomes the first online advertising network to be system certified by BPA Worldwide

1999

• BURST! Media offers its first demographic survey to publisher sites

1998

• BURST! Media announces the addition of its 1,500th publisher

1996

• Forrester Research publishes its inaugural report on Internet advertising, and concludes that advertising networks will "dominate" ad sales; BURST! Media is identified as an early contender in the field

1995

• BURST! Media LLC is founded by advertising agency and technology professionals as one of the first ad networks

  
  
  
  
  

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